experience

Built from the ground up a self funded and profitable speciality coffee brand and business. Break even point reached within first year.
Launch and control of multiple digital and physical outlets, including a trading website, Instagram (9k+ following), Facebook, 2 cafes and a coffee roastery.
Growth from zero to £170k in annual revenue through COVID lockdown as a hospitality business.
Hands on management from low to high end positions in and on all business areas, including marketing, sales, strategy, operations, accounting, customer services and human resources.
Day/week/month/annual performance review. Gap anaylsis with product and service refinement and evolution. Led introduction of food, drink and retail offerings. Streamlined systems and practices.
Negotiation experience selling company shares for a substantial settlement.
Relationship and delegation management of employees (up to 5) and suppliers (+6).
Awarded multiple Great Taste awards in 3 consecutive years. Featured in ‘The Independent’.

Responsible for optimising trading revenue and conversion of all Radley websites (UK/EU/US) and devices, contributing to £12+ million in annual revenue with yearly double digit growth.
Digital Trading. Strategic and tactical trading calendar management. Forecasting, planning and reporting using online and traditional KPI’s. Reporting on week/season/annual basis up to Executive level.
Merchandising. Product/category/range management. Competitor and NPD analysis. Campaign, product launch, promotions and sale implementation.
Content & site optimisation. Site management (HP/PCP/PDP/Nav/Blog). Content calendar briefing, implementation and maintenance. Site optimisation via MVT/AB testing.
Digital marketing. SEO and Email marketing (CRM). Paid Ad support.
Cross functional collaboration with merchandisers, developers, designers, marketing, buyers, DC and external agencies to achieve goals.
Picked for fast track ‘Rising Star’ programme with CEO.

Successful management of the menswear and men’s accessories e-commerce division at Debenhams. E-commerce was one of the few profitable growth areas for Debenhams.
Responsible for 1000+ SKUs, multiple product types and internal/external brands. Key brands include Levis, Fred Perry, Savile Row brands and Debenhams own labels.
Trading and merchandising. Planning, analysis and execution of trading calendar. Management of campaigns, product launches, promotions and sale.
Site optimisation and analytics. Page, navigation and customer journey review and improvement. Competitor analysis. MVT and AB testing.
New product development research and analysis. Identification of Big & Tall clothing market. Growth to 11% sales mix of Menswear department sales.
Internal relationship building with marketing, buyers, development, merchandisers and key external account holders.

Merchandising for the UK’s largest costume jewellery supplier. Supporting role to head of brand merchandiser.
Management of multiple brands at international, national, store and online level.
Sales and stock management through planning and trade analysis. Budget and WSSI management.
Relationship management with buying teams, DC, Arcadia, Retail teams and customers.